Stop wasting budget on job boards that don't deliver. Reach candidates where they actually are—scrolling Facebook, Instagram, and LinkedIn.
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Social media recruitment (also called social recruiting) is the practice of using social media platforms like Facebook, Instagram, LinkedIn, and TikTok to advertise jobs, engage with candidates, and build your employer brand.
Unlike traditional job boards where candidates must actively search, social media recruitment meets candidates where they already spend 2+ hours per day—scrolling their feeds during lunch breaks, commutes, and downtime.
| Method | Job Boards | Social Media |
|---|---|---|
| Average time to fill | 18-21 days | 2-7 days |
| Cost per hire | £1,200-£1,800 | £150-£600 |
| Application rate | 2-4% | 8-15% |
| Candidate engagement | Low (CV spam) | High (direct interaction) |
Four simple steps to filling your roles faster
Define exactly who you're looking for: HGV drivers within 20 miles? Nurses with 3+ years experience? Warehouse operatives available for night shifts? Social media platforms let you target with precision.
Design ads that stop the scroll: authentic workplace photos, clear salary ranges, simple application process. Video ads showing your team perform 340% better than static posts.
Run campaigns simultaneously on Facebook (best for blue-collar roles), Instagram (hospitality & retail), and LinkedIn (professional positions). Candidates apply in under 60 seconds.
See exactly which ads drive applications, what they cost, and where candidates drop off. Optimize in real-time for maximum ROI. Interview and hire within days, not weeks.
Launch your first social media recruitment campaign in under 5 minutes
Start Free CampaignProven strategies for your sector
Nurses, care assistants, and support workers don't browse job boards—they check Facebook during breaks. Target by qualification, shift preference, and commute distance.
Read Healthcare Recruiting Guide →Drivers are in their cabs, not at desks. Facebook ads reach HGV, van, and 7.5t drivers where they are—on their phones during breaks and at service stations.
Read Driver Recruiting Guide →Fill FLT, picker, and operative roles in 48 hours with geo-targeted campaigns. Warehouse workers expect mobile-first, tap-to-apply simplicity.
Read Warehouse Recruiting Guide →Instagram and Facebook dominate hospitality hiring. Young workers expect 60-second applications and immediate responses. Video tours of your venue drive 5x more applications.
Read Hospitality Recruiting Guide →67% of workers are passively open to new opportunities but never visit job boards. Social media puts your roles in front of people who aren't actively looking—but are interested.
81% of job seekers use smartphones exclusively. Social media is built for mobile, with tap-to-apply flows that take under 60 seconds. Job boards still force desktop-style CVs.
Target by location (down to 1-mile radius), job title, skills, interests, and even pages people follow. Only pay when the right candidates see your ads.
Average cost per hire: Job boards £1,200-£1,800. Social media £150-£600. That's 67-88% savings on every single hire.
Social media isn't just about filling today's roles—it's about building awareness for future hiring. Showcase your culture, team, and values to thousands of potential candidates.
See exactly which ads work, adjust budgets on the fly, test different messaging, and optimize continuously. Job boards give you nothing—social platforms give you everything.
Join hundreds of UK employers who've ditched job boards for social media recruitment. Fill your roles faster, cheaper, and with better candidates.
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